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If I make three sales calls a day every Monday, Wednesday and Friday, well then all of a sudden the businesses thriving. If I eat a burger and fries every day for lunch, I end up in a very different spot. James Clear: It's not going to put you out of business tomorrow if you don't do that today, but it's only after you've compounded those choices over two or five or 10 years that you look back, and you realize, "Wow, my daily choices actually make a very significant difference. What is the difference between making a sales call today or making three sales calls and not making one at all? Well, probably not very much. You don't really notice any impact on that day. Your body looks basically the same in the mirror. James Clear: What is the difference between eating a salad for lunch or eating a burger and fries? Not a whole lot on any given day. On any given day it's kind of hard to understand the importance of that because it doesn't feel like very much in the moment. And if you have bad habits, then time becomes your enemy and with each day that passes, you kind of put yourself a little deeper in a hole. So if you have good habits, then time is suddenly your ally, and you're accumulating these little improvements each day. So in a way a time magnifies the margin between success and failure. And the reason I like to use that phrase is that the same way that money can multiply through compound interest, the effects of your habits multiply as you repeat them throughout time. And then the second one is what's the first step someone should take? First, I like to refer to habits as the compound interest of self-improvement. So the first one is just talking about how habits compound and kind of conceptualizing why that's important. Well, so I think there are two answers here. So I was wondering if you could maybe elaborate on that a little bit from the point of view of somebody who was working within a business and are having trouble maybe achieving their goal or getting a project off the ground and perhaps they've been procrastinating or what would you recommend that person do? Bryan Collins: Okay, so James, I've read Atomic Habits, and it was a really fascinating book, and I was particularly intrigued by the idea of how small changes can lead to remarkable results.
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